LCN is delighted to announce that global family brewer Molson Coors has come on board as the headline sponsor of the Licensed & Catering News Awards 2010.
The company, which owns a diverse portfolio of beer brands including Carling, Coors Light and Grolsch, and is the world’s fifth largest brewer, will take centre stage at this year’s LCN Awards, which take place on Friday 8th October 2010.
Having established its own direct sales and marketing operations in Northern Ireland in March 2010, Molson Coors is now putting its considerable weight behind the search for Northern Ireland’s true hospitality stars, with its guaranteed two-year headline sponsorship of the LCN Awards.
Commenting on the announcement, Bill Penton, publisher of Licensed & Catering News said: “We are delighted to welcome Molson Coors on board as the headline sponsor of the LCN Awards.
“Licensed and Catering News has been championing the industry for 70 years, and the launch of the LCN Awards last year was highly welcomed by the trade, who recognised and applauded our endeavour to provide a positive focal point for the industry, in what is an exceptionally challenging time.
“Molson Coors share our vision to celebrate and reward those businesses and individuals that continue to strive for excellence, and their significant investment in the LCN Awards is testament to their commitment to the Northern Ireland licensed trade.”
The most prestigious Awards for the licensed, catering, tourism and hospitality industry, the Licensed & Catering News Awards in Association with Molson Coors remain the only comprehensive awards for Northern Ireland’s hospitality industry. Independently judged by industry watchdog Spotcheck NI, the Awards will continue to help raise industry standards, rewarding innovative and entrepreneurial spirit and professionalism across all sectors.
Niall Phelan, country manager Ireland, Molson Coors said “We are delighted to be the title sponsors of the Molson Coors Licensed & Catering News Awards 2010. The awards recognise the hard work and dedication of people and businesses within the licensed, catering, hospitality and tourism industry and celebrating the industry is something Molson Coors believes is very important.
“We have enjoyed continued success of our flagship brands – Coors Light, Northern Ireland’s fastest growing bottled beer and Carling which has exceeded all initial sales targets. Having set up our own direct sales and marketing operations in Northern Ireland in March, we are dedicated to supporting the trade and recognising the successes of the industry especially, during such difficult trading conditions, through the Licensed & Catering News Awards in association with Molson Coors 2010.”
Alongside its headline sponsorship of the LCN Awards, Molson Coors’ will also sponsor the Pub of the Year and Publican of the Year Awards, which seek to uncover Northern Ireland’s most successful Pub and Publican, respectively.
Entries have been flooding in since the launch of the 2010 Awards in March. Over 350 entries were received for the LCN Awards in 2009, and with the industry backing the Awards once again, it is anticipated that over 450 entries will be submitted for the LCN Awards 2010.
To enter the LCN Awards 2010, complete and return the entry form in the centre of LCN magazine, or enter online on the dedicated Awards website at www.lcnawards.com Deadline for entries is Wednesday 30th June 2010.
The Molson Coors Licensed & Catering News Awards 2010 will take place on Friday 8th October 2010 at the Ramada Hotel Belfast.
For more information, call Pamela Beers on 028 90 457 457 or log on to www.lcnawards.com
